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3 Reasons Why You Better Know Your Customers…Or Else
Which statement sums up how you define your customers? 1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interes. . .
Advertising on a budget — Part 2: Thinking small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com. Our goal was to both build the PWC brand and drive traffic. . .
A Closer look at Using a Template Site. Is it Professiona...
So you need your site online and looking good, though your budget isn't the biggest? Well, this is what alot of new sites and companies face each and every day. You are looking for an alternate rou. . .
Your Existing Clients. How a few Clicks & Good Response T...
As you develop your company you will start to pick up clients online. This is when you will start seeing the rewards of your efforts but also when you will start to learn the lessons that will shap. . .
The Death of the OD Practitioner
In my recent book, “Strategic Organizational Learning,†I made some controversial remarks about the continuing decline in the field of OD. Let me be blunt here: “OD is dead.†My comments. . .
Get Your Job Search Organized
What was the name of the manager you met at last month’s business mixer? Did you ever follow up on the application you mailed two weeks ago? Which version of your résumé is the most recent one . . .
The Blame Game - To Play Is To Lose
What do you win when you play the blame game? If you could convince others that your parents are to blame for the way you are, what good would it do? If your business failure could be blamed on som. . .
The Right Projector Screen Can Save You Money!
At LCDProjectorCenter.com we concentrate very much on lcd projectors, so why am I writing about projector screens? Quite simple really. Buying your lcd projector in isolation from the screen withou. . .
Why Six Sigma Will work in Service Environments
Although Six Sigma has its roots in manufacturing, it works just as effectively in service industries. It's no secret that service environments, such as financial organizations, healthcare provider. . .
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