Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs (Paperback)
When it comes to advertising on the web, you just can’t argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content – and advertises. “Google Advertising Tools” from O’Reilly examines the business and technology behi (more…)
2.0 out of 5 stars
Buy Perry Marshall’s book instead.
Among this book, Joel Comm’s Adsense Code book, and Perry Marshall’s Ultimate Guide to Google Adwords, for my money the clearly superior title is Marshall’s.
2.0 out of 5 stars
Not so useful
I was already doing my own Google advertising when I got this book thinking that I will learn a quite a bit of new things from this book. Not so.
5.0 out of 5 stars
Great resouce book
Like most of the O’Reilly books, this is very well written and a really good resource for tips and hints.
5.0 out of 5 stars
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
It is estimated that Google ads reach 80% of all Internet users. No other advertising system or promotional scheme (including spam campaigns) can boast such coverage.
3.0 out of 5 stars
Just OK
This book was OK, I mean it has some good information but you can find most of it online so it is more of a resource book instead of a book having especially valuable information…
3.0 out of 5 stars
a book to begin
if you are interested on how search engines work this a book you can start
3.0 out of 5 stars
Useful Information
While I found the book useful and inspiring, the author did bounce all over the place and made some strange comments.
4.0 out of 5 stars
Good information, lack of statistics
Overall, this book offered a comprehensive review of the online advertisement options including Amazon associates program, google adsense, adwords and other ads aggregators etc…
4.0 out of 5 stars
Good book that covers more than just Adsense
This is a fairly good book that covers more than just adsense.
Competing revenue programs like adbrite and the Amazon associates programs are also dicussed…
5.0 out of 5 stars
Essential For People Who Want To Make Money With Google
‘Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs’ by Harold Davis is one of those specialty books that is absolutely a must have for anyone that…