Article Marketing – the Do’s and Do Not’s of Article Marketing
Within the past year a lot more people are seeing article marketing as a viable way to promote their business, services, or products. Many people still aren’t clear on exactly how to properly utilize article marketing to its
Even though the internet is still relatively new, article marketing is not. In fact, it was one of the old staples of mass media. It was very common for a company to send an informative article related to their product or service into a publication to be used as content the publication got free content the business got a free plug for their product or service.
By doing this, the publication keeps the readers happy by having interesting content and the business is happy because they get free published advertising. This symbiotic relationship eventually gave rise to what was referred to as resident columns these allowed individuals or companies to attain expert status because of their knowledge on particular subjects related to their product or service. Being seen in the field that relates to your products or services is the best kind of advertising that anyone could possibly hope to get.
The internet and the exponential growth in the number of web sites has created a huge online demand for original content for web site owners to use to add value to their sites. It is probably true to say that the demand for content is virtually insatiable – and therein rests a major problem.
Because of this need for fresh and current content there are people who have tried to come up with their own fix. For example, there are sites that are article directories where there are articles written on just about every subject available for any website to take and place on their site. The only stipulation is that you keep the resource box at the end of the article intact if you place the article on your website.
If you use article sites it is vital that you honor the agreement and not try to pass off articles you select as your own work. Another flourishing business on the internet is what is known as ‘article spinning’. Article spinning simply means taking an original article and using a thesaurus to replace a certain number of words and changing the order of sentences or paragraphs. Article spinning software is available from many suppliers but there is a real danger in using it.
If you include the resource box you are allowed to do use any and all articles you want for your site’s content. Something else that people have developed to try and solve the content problem for webmasters is the article spinner. An article spinner is a piece of software that will change some words using a thesaurus and will also change the order of the paragraphs of an article, to try and make it unique. However, this tactic isn’t a very good solution either. The search engines are catching onto these article spinners and are penalizing webmasters who try to use the spun content on their site. If the content isn’t unique the website runs a great risk of being penalized by the search engines. Spun content can result in a site being de-indexed from the search engines if they were indexed and not being indexed if they never were indexed.
The owners of article directories try to appease the search engines as much as they possibly can. A large part of their income is derived from site visitors clicking on the ads on the article pages. Should the article directories get into the bad graces of the search engines it could result in them losing significant income because their rankings for top keywords would plummet and they would not only lose visitors but also income.
There is no giant button you can push that will solve all your article marketing needs. If you put out fresh and unique content in your field of expertise than you usually you can count on webmasters picking up your content and putting it on their site.