Don’t Submit Your Articles If You Don’t Check These 3 Things First
To all writers and non-writers out there, now is the time to start digging up those creative writing skills. With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites an
Now with so many bells and whistles galore on the internet now it’s no wonder why distributing articles is getting easier. This is all fine and dandy but when we see people making the same mistakes over and over again you begin to understand why there is less success. For example this common mishap when submitting content to the directories:
1. Confusing the reason to promote the articles with the reason to write them.
The golden rule is to: write to inform the audience. Optimize our efforts by the use of branding, generating leads, and promotion. These are two different things that should not be mixed up. Once mixed up the trouble begins.
Doing one of the two aspects alone is just not good enough. If you can’t tell me anything I want to know then why should I read your article? If you inform me then I’ll take notice as to who you are and to where I can get more of what you have to offer. So keep in mind the main purpose by delivering on that first, then you can reap the benefits of promotion.
2. Not getting all you can get from the opportunities of marketing.
Now it’s not a secret that with articles you can get more links to your web page. But something that’s not as clear is the fact that visitors and better search engine results can be had from that same article. What you’ll want to do is think about exactly where you want to place your keywords. Too many, and you’ve failed. Now anchor texts are a very effective technique. The problem with anchor texts is that not all of the directories support the links.
Remember that it is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have.
3. What happens when there is nothing in the content for your readers.
If you think that links back to your site, and any visitors it can bring, is all that’s needed to make a success your wrong. In fact not all of the article banks and directories accept content automatically.
Many of these article directories will have very special guidelines required before they will accept an article. I know what your thinking. That’s just a few so it’s all right. Well many times you can double or even triple your number of submissions by coming up with great content that these directories will be happy to include with their system. Let’s say one publisher has a readership of a hundred thousand or more. Do you think that would increase your potential audience?
When writing articles one of the best ways of being effective in your efforts is to write value. Find out what tip’s or information is needed and provide that in your articles. This way publishers will want your articles in their system. Doing whatever it takes like, following the publishers guidelines, spell checking, researching information, or even hiring someone to produce a great article for you.
As with most things, in the beginning, a decision has to be made. Do I take the left path or the path to the right? Do I start getting a little exposure with back links on a small level? Or do I go for massive exposure and spend more time making great quality articles?
The world is waiting to see what you will create. Whatever you decide just make sure you give it your best.
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