Right Placement of Keywords in Articles.
Why are keywords needed in the text? First of all, the key words are necessary for the user to be able to detest your article in the search engine. Sites for people are based on the fact that the user will be capable to find the necessary content, not the search engine will give the information t
Secondly, the key words in the text can be written not for humans, but for the PC, for their deceit. In a word, this is done on the doorway pages, where they take a non-unique content and insert keywords it in in order to help the site appear in the results, and as a consequence, yield a profit to administrator (or optimizer, web-master).
On sites for people, as a rule, the text of articles is written so that it will be primarily interesting for customers. After that, if a web-master wants a good effect of the work done, he needs to place keywords in the article so that they, firstly, will be organic in the text; secondly, search engines will like them, and thirdly, they should not be a half of the text (that article must not consist only of the keys).
Therefore, a competent optimization of the article gives a very good effect, both in terms of traffic from the PC, and in the form of happy visitors that came from the PC.
The aim of the right arrangement of keywords is to select the method of their inclusion on the page that increases the relevance of the page.
Relevance – is an assessment of the page, calculated by every search engine in pursuance of a special algorithm. Relevance determines whether the information in the HTML-document corresponds to the request of the customer, performing the search.
Broadly speaking, the relevance – is assessment of search engine to what extent key phrases comply with the topic page. A general rule – the more relevant the keyword, the higher position of the page in the results of search engine is.
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