Article Marketing: A Simple Way to Boost Your Visibility
Article marketing is one of the most basic ways to boost your website’s visibility, and yet many online business owners overlook this extremely effective and inexpensive way to market themselves.
Several online directories have popped up, many created specifically for people who are
Signing up for these directories is easy, but they do have guidelines that must be followed if you want your article approved. Here are some things to consider:
*Article length-Some directories limit the word count and others require a specific word count for the submission to be accepted.
*No copying-You cannot use the cut-and-paste method of article writing that some employ. Works submitted to directories must be original. You don’t have to create a completely original idea, simply one that is not an exact copy.
*Subject matter-Directories have few limitations for what you can submit, but they do have some. For example, on some sites you cannot submit something considered pornographic or instructions on how to build a nuclear bomb.
*Submission limitations-You may be limited to a specific number of submissions per day or per week.
Following the directory’s guidelines is vital if you want your submissions to get posted. Before you post, make certain you understand and follow the rules.
Articles are not only helpful for increased traffic, they are also a good tool for you to use from a marketing campaign standpoint. Almost all directories allow the user to determine how many hits each submission receives. In addition, you can obtain data on click-throughs, so you can alter your marketing campaign or keyword selection to get the biggest bang from each submission.
Many directories allow you to make a few extra bucks through revenue sharing or Google Adwords. If you have an existing Adwords account, you can piggyback it onto your directory account.
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